jitva Foundation

📘 Course Description

Our SEO & Digital Marketing Course is designed to help you understand and master the techniques used to rank websites on Google and other search engines. Whether you’re a beginner or a marketing enthusiast, this course will guide you through the core principles of Search Engine Optimization, helping you drive traffic, leads, and conversions.

You’ll start with the fundamentals of how search engines work and how content is indexed. Learn the importance of keyword research, on-page SEO elements like meta tags, header structures, internal linking, image optimization, and more.

We then dive into Off-Page SEO, including backlink building strategies, guest posting, local citations, and brand mentions. You’ll understand how to build authority for your website and avoid penalties from bad SEO practices.

Next, we’ll explore Technical SEO—site speed optimization, mobile-first indexing, SSL, schema markup, crawl errors, and XML sitemaps. These topics ensure your website is optimized for both users and search engine bots.

This course also integrates Google Tools like Google Analytics, Google Search Console, and Google Tag Manager. You'll learn how to monitor website performance and measure SEO effectiveness using real-time data.

You’ll work on practical projects like optimizing blog pages, building SEO-friendly landing pages, creating keyword-focused content, and preparing client reports. This hands-on approach gives you real-world experience.

By the end of this course, you’ll be fully capable of performing SEO audits, crafting SEO strategies, working with agencies or clients, or starting your own freelancing SEO service.

📋 Course Details

✅ Introduction to SEO & How Search Engines Work

✅ Keyword Research: Tools, Strategy & Competitor Analysis

✅ On-Page SEO: Titles, Meta Tags, Headings, URL Structure

✅ Image Optimization, Internal Linking & Content Formatting

✅ Technical SEO: Page Speed, Mobile SEO, Schema Markup

✅ Google Search Console: Setup, Indexing, Fixing Errors

✅ Google Analytics: Tracking Visitors, Goals, Behavior

✅ Off-Page SEO: Link Building, Guest Blogging, Directory Submission

✅ Local SEO: Google My Business, NAP, Local Listings

✅ YouTube SEO & Video Optimization Basics

✅ SEO Tools: Ubersuggest, SEMrush, Ahrefs (Introduction)

✅ Freelancing & SEO Client Proposal Writing

✅ SEO Audit: Checklist, Tools, and Practical Reporting

✅ Project: Optimize a Live Website + Prepare Audit Report

🚀 Career Opportunities in SEO

SEO Specialist

Improve website rankings on search engines like Google using on-page, off-page, and technical SEO techniques.

Digital Marketing Executive

Work on SEO, SEM, SMM, and content marketing campaigns to drive traffic and conversions for brands and companies.

Content Strategist

Plan and create SEO-friendly content that ranks and engages users. Work with keywords, blogs, and marketing strategies.

Freelance SEO Expert

Offer freelance SEO services to businesses and clients across the globe via platforms like Upwork, Fiverr, or Freelancer.

Start Your SEO Agency

Launch your own digital agency offering SEO, digital marketing, content creation, and local SEO services to businesses.

🕒 Course Duration, Validity & Extra Benefits

⏳ Duration:

📅 2 Months (Regular Track)
⚡ 15 Days (Fast Track)

🔐 Lifetime Validity:

✅ Lifetime access to course materials, notes, tools list, and recorded videos

🎯 Live Classes:

💻 Daily interactive live classes with doubt-solving and screen sharing

🛠️ Practical Implementation:

🌐 Live website SEO setup, Keyword Research, On-Page + Off-Page Practice

🤝 Support:

📞 1-on-1 Mentorship and support via WhatsApp, Call & Email (Mon–Sat)

📊 Tools Covered:

🛠️ Google Search Console, Analytics, Ubersuggest, Ahrefs, SEMrush Basics

✅ 100% Practical | Job Oriented | Certification Included